Binna.AI | Sivan Karniel Walden

Binna.AI - Shopify app
Branding, UX Design, UI Design

AI-driven

e-commerce assistant

An AI-based e-commerce expert that will help you daily in analysing and enhancing your Shopify store.

What is binna.AI ?

The Goals

User-Friendly Experience: Ensure an intuitive flow for easy engagement.

Distinctive Design: Integrate with Shopify's aesthetics while adding a unique touch.

2 .

Key Task

Our initial task was create an AI-e-commerce assistant that will Empower your e-commerce journey with an AI-based expert dedicated to daily analysis and optimization of your Shopify store.

Simplified Settings: Streamline configuration with clear options for integration and property definition.

Interactive Features: Include prompts and notifications to encourage user engagement.

4 .

User Research

major personas - The target audience of Binna.AI are Shopify store owners who need help understanding what's happening in their store, whether it's with orders, optimization, or store traffic.

User Flow

For Binna.AI, I crafted a cohesive branding identity. The logo merges a person with conversation bubbles within the head, symbolizing human interaction. I selected a font that conveys conversing with a machine, emphasizing communication with technology. The color palette reflects a calm and pleasant conversation, while hinting at the depth of interaction with a data-rich machine

Branding

App design

In the app design, the conversation screen takes center stage, focusing on distinguishing human input from machine responses. It prioritizes clarity and user-friendly interaction.